Friday, August 28, 2020

6 Reasons Why Truck Drivers Leave Their Jobs

6 Reasons Why Truck Drivers Leave Their Jobs It may not generally look like it all things considered, however shipping is intense. Life out and about with the radio blasting may appear to be somewhat fun, yet alongside a portion of the advantages can lamentably come a great deal of drawbacks. As per late investigations, here are the top reasons a truck driver may leave a shipping work. It won’t come as an unexpected that most truckers refered to more than one explanation when gotten some information about their greatest activity complaint.1. Pay and PerksRoughly 50% of drivers studied state that getting more cash was their main thought when leaving one employment for another. Advantages are additionally an enormous thought: 34% of truckers reviewed capitulate to the draw of better wellbeing coverage.2. No Time at HomeThis is another enormous factor-generally 41% of drivers state additional time at home turns into a gigantic need. Regardless of whether cash is a significant spurring factor for the vast majority who do lea ve, just about 20% leave thus. Time at home is frequently considerably more of a factor.3. Not Jiving with a SupervisorPeople leave individuals not organizations. In the event that a driver doesn’t work well with his boss, that can be an extremely troublesome circumstance to support. Characters are significant and finicky, however the work environment is shockingly about connections. Make these work, and individuals will be bound to stick around.4. Dispatch DissatisfactionIf a driver isn't getting dispatched or booked the manner in which they like, this can be a tremendous inconvenience. A great deal of this can be unraveled with new PC advancements that smooth out the process.5. Not Being Paid FairlyPerhaps a driver didn’t get paid for detainment time or other â€Å"duties,† this can truly drive a representative to disappointment in any event, stopping particularly on the off chance that it happens on various occasions per month.6. OverregulationService rules for when a driver is permitted to drive, rest, and so forth can truly place an issue in a trucker’s style. Single guidelines don’t in every case all around improve things for truckers. When these get excessively difficult, even experienced veteran specialists can retreat in fear and leave-and the calling suffers.Those are only the fundamental reasons. Once in a while truckers simply need to resign, or leave the transportation business for another thing to get a difference in pace. For a few, medical issues require an alternate sort of working style. Shipping is one of the most widely recognized employments in each state, and one of the most genuinely and sincerely tiring, on occasion. For the individuals who stick it out, the advantages can be fulfilling. Be that as it may, at times, when the awful exceeds the great, it’s time to look to another way.

Saturday, August 22, 2020

Schizophrenia Essay -- essays research papers

Schizophrenia Kid schizophrenia, as different psychopathologies has many archived, and a few unsure causes. A few researchers have proof that pregnant moms have encountered an invulnerable response that current threats to the unborn kid. Schizophrenia is where the body=s invulnerable framework assaults itself. Schizophrenia is absent during childbirth yet creates during the youthfulness time frame or on the other hand youthful adulthood. ASchizophrenia is an organic mind infection influencing thinking, observation, state of mind, and conduct. Its accurate reason is obscure however overpowering proof focuses to broken science or auxiliary variations from the norm in the mind. Now and again schizophrenia is conventional. Schizophrenia strikes one in 100 individuals sooner or later in his/her lifetime.@ (Compiled by Ontario Friends of Schizophrenia, Oct 94). Schizophrenia declines and turns out to be better in cycles, otherwise called backslides and abatement. Individuals who are experiencing schizophrenia look moderately typical. Schizophrenics experience the ill effects of such indications as: dreams, visualizations, and thought issue. Dreams are deceptions that aren=t dependent on the real world. Schizophrenics may accept that somebody is tailing them, or intending to hurt them. Schizophrenics accept that others can hear their musings , additionally known as Abroadcasting@ and even change them. A...hear their musings, embed considerations into their psyches, or control their emotions, activities or driving forces. Patients may think they are Jesus, Napoleon, or Franklin D. Roosevelt.@ (American Psychiatric Association Annual >90 page 1) Pregnant ladies who experience an insusceptible response that presents peril to their unborn youngsters, this response raises pointedly the paces of schizophrenia in the unborn youngster. Extreme unhealthiness in the early months of the fetal turn of events may add to schizophrenia. It is likewise realized that schizophrenia runs in families. AThe probablitilty of creating schizophrenia as the off spring of one parent with the illness is around 13%. The likelihood of creating schizophrenia as the off spring of the two guardians with the illness is around 35%.@ (Pamphlet by: American Psychiatric Association Annual >90 page 7) Mental trips another manifestation which schizophrenic patients experience the ill effects of. Mental trips might be seen or heard. The most widely recognized fantasy are those heard by the schizophrenic. The schizophrenic may hear v... ...sorder.@ (Pamphlet by: National Coalition for the Mentally Ill June >90 page 1) Since the financing is progressively being cut so is the exploration for schizophrenia, leaving numerous unanswered inquiries. As Child and Youth Workers we have to offer help to guardians and childern with this disease, we ourselves need to have a superior comprehension of schizophrenia.m The most significant message for us to pass on is Ayou are not alone.@ References a. Multiple creators Pamphlets: Compiled by Ontario Friends of Schizophrenics. (1994). The Facts, Schizophrenia: Compassion Through Understanding, Risk of Suicide b. Multiple creators Pamphlet by: Natonal Alliance for the Mentally Ill. (1990). Schizophrenia c. One creator Bower, B. (1996). New guilty parties refered to for schizophrenia. Science News, vol. 149, 68. D. Multiple creators Pamphlet by: American Psychiatric Association Annual. (1990). Schizophrenia, 1-10 e. Multiple creators Pamphlet by:National Institute of Mental Heath Annual. (1990). You are not the only one: Facts about emotional wellness and psychological sickness, 1-9 f. One creator Dauphinais, D. (1992). Leaflet: Medicatons for the treatment of schizophrenia: questions and replies, 1-4

Friday, August 21, 2020

David Jones Essay Example

David Jones Essay Official rundown David Jones Limited is an Australian based retail chain that was established by David Jones in the year 1838. At present, the organization has around 37 stores situated in most Australian states and regions. The Australian retail chain industry is for the most part overwhelmed by huge players which are David Jones and Myers, close by littler and free organizations. The report investigations David Jones’s outer condition utilizing Porter’s Five Forces model nearby the PEST model. The business doesn't have significant danger from new participants because of solid hindrances to section and solid rivalry for retail space. There is additionally a solid contention between contenders as restricted space is being challenged by significant players close by contending deals occasions intended to pull in new clients. Web based shopping is the most critical substitute for David Jones however isn't as compromising as the hand on experience isn't replicable by internet shopping. Purchasers or buyers have a moderate measure of intensity as customers are increasingly cautious about consumption after the GFC and with the solid Australian money, they can stand to buy less expensive imported items. Provider power is part in two, where progressively well known brands have high force as they can pick whether to flexibly or not while littler organizations have extensively less as they rely upon retail establishments to pick up mindfulness and energy. With the PEST model, it is indicated that the retail chain industry is relied upon to show just a limited quantity of development because of absence of certainty and expanded spending. Likewise, government enactment is expanding David Jones’s fixed expense for working by expanding representative wages, power bills and tax collection. We will compose a custom article test on David Jones explicitly for you for just $16.38 $13.9/page Request now We will compose a custom exposition test on David Jones explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom exposition test on David Jones explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer Anyway present day advancements utilized, for example, Radio-Frequency Identification (RFID) can help lessen cost and accomplish elite. Expanding populace, expanding significance of maintainability and furthermore expanding multi-social development, powers David Jones to adjust to fulfill these various needs and requests. The interior condition of David Jones is investigated utilizing the worth chain examination and furthermore breaking down their assets and capacities. The worth chain investigation centers around general administration, HRM, innovation improvement and acquirement. David Jones offers monetary types of assistance with a concurrence with American Express through the utilization of charge cards. They likewise prepare and hold its more than 9000 representatives through steady advancement programs oversaw by their HRM office. David Jones centers vigorously around innovation to deal with their exercises rotating around their items, for example, overseeing stock levels and obtainment. David Jones faces economies of scale with regards to obtainment as they have various stores and will in general purchase in mass and furthermore permitting items to be sold less expensive contrasted with littler, free stores. David Jones likewise centers around associations with brands as they just sell last items, reaching brands significant to guarantee restrictive conveyance. Overwhelming venture is additionally set into keeping up and improving store appearance to guarantee the best shopper experience. As far as assets and capacities, David Jones has a couple of assets that manufacture reasonable upper hand. The main significant one is David Jones store areas as they are uncommon and difficult to impersonate because of the significant expense and absence of accessibility. David Jones is additionally moving into the online market with an association with IBM to help improve online joining and give them a first mover advantage over Myers. In spite of the fact that the faithfulness program utilized by David Jones  contains purposes of separation, it is handily duplicated by Myers as the contributions are comparable making it a transitory feasible preferred position, best case scenario. Improving help staff to act client deals counsels might be a ground-breaking wellspring of separation, however as customers are more technically knowledgeable, this may turn into a vital unbending nature and is hence seen as a brief upper hand. Industry Analysis Australian Department Store industry is an exceptionally thought industry, with the huge 4 organizations represent over 80% of the pieces of the pie (Outlaw, 2012). New South Wales, Victoria and Queensland are the areas contributing over 75% of the 18. 9 billion industry income. Westfarmers (Target and Kmart) and Woolworths (BigW) are the two biggest organizations contending on ease techniques (Porter, 1980). Myers and David Jones, holding 15. 3% and 10. 5% pieces of the pie separately (Figure 1), contend on separated techniques focusing on the upper customer showcase (Porter, 1980). Over 10% of the absolute working populace are utilized in this industry (Productivity Commission, 2011). Lately, retail chains industry has contracted since the hit of Global Financial Crisis making stun on consumers’ certainty (Figure 2), regardless of Australia’s close call from going into downturn (Uren, 2009). Thus, the peripheral inclination soar after GFC impact hit the economy from almost unimportant 3% in mid-2007 to 12% in late-2008 (Figure 3). To animate the economy, RBA utilizes money related strategy by consistently lower money rate since 2011 (RBA, 2012). Albeit 2012 has seen some expansion in the business income, IBISWorld anticipated persistent decay until 2014 (Outlaw, 2012). David Jones declared in its ASX Release 40% decrease in benefit after-charge in 2012 is normal, incompletely connected with costs engaged with its new vital activities (David Jones, 2012). Myer, David Jones’ nearest contenders, experienced diminished absolute deals of 3. % and expressed in the yearly report that deals were baffling because of testing retail condition (Myer, 2011). Significant retail chains, for example, Zara and Gap, strengthen the business rivalry by opening their own branches in Australia (Productivity Commission, 2011). David Jones has 37 branches working across Australia, aside from Northern Territory and Tasmania (David Jones, 2012). Deals income for David Jones was AUD2 billion out of 2011, a 4% drop from earlier ye ar (David Jones, 2011). The decrease in deals income is normal for the salary year finishing 2012, notwithstanding reviving of its Melbourne CBD stores following 3 years redevelopment late 2011 (David Jones, 2012). As a major aspect of its ‘growing store organize strategy’, two new branches in Highpoint (VIC) and Indooroopilly (QLD) has started development and are because of open in 2013 and 2014 individually (David Jones, 2012). Besides, it is wanting to imitate the fruitful branch activity to the new stores and vowed to expand on its center quality. Figure 2: Consumer Sentiment Index Figure 3: Household Marginal Propensity to Save External Analysis Porter’s Five Forces New Entrants (low) Australia’s developing populace pull in new contestants to the market attempting to catch the potential development, as portrayed by UK venture finance offer to surpass David Jones (Harper, 2012). Be that as it may, the hindrance to passage from the present significant contender is astoundingly high. The high business focus, with David Jones and Myers being the primary players, are furnished with the subsidizing permitting them to begin value war hindering any intrigued contestants. As the business is reliant on the populace demography, all medium to high thickness locales are outfitted with either Myers or David Jones (David Jones, 2012. Myer, 2012). It is more than likely that one will frequently discover the two stores found adjoining one another. This confines the space accessible for new contestants as existing contenders are vieing for such retail space. Along these lines, risk of new contestants is low. Competition (high) Rivalry among the retail chain industry has been expanding since 1980s, with significant players have outlets all through Australia both metropolitan and nation regions. So as to work productively and adequately, both huge retail space and high volume traffic is required (Outlaw, 2012). Such space is uncommon, and each player is vieing for it. Wide scope of items and administrations is required as customers are getting additional time touchy (Drake, 2009). Deal occasions are regularly utilized as apparatuses to draw in shoppers into their retail chains, further accentuation the high rivalry in the business. David Jones is going after the higher section than Kmart or BigW, subsequently should separated itself in non-value structure as obvious from its store improvements. Other shaped of separation are esteem included items like own name charge card. With significant retail chain, for example, Zara, presently working autonomously in Australia, has expanded the degree of competition and undermine the current retailers with their viable vertical reconciliation permitting them to work proficiently and snappy stock turnover (Productivity Commission, 2011). Risk of substitute (low) The most noteworthy type of substitute is web based shopping which has become expanding authentic type of shopping. With Amazon and eBay being the prevailing player in the online business, they are giving wide scope of merchandise and enterprises on the online stage, permitting clients to peruse items unbounded on its area and range. Be that as it may, they are not a significant worry for the business as buyers expected to have their hand on the items before making buys particularly in clothes retail. The present players are protecting themselves be offering on the web buy administrations, with the developing pattern to expand their online stock (David Jones, 2012). Specialty showcase retailers acted like potential substitute for David Jones. Be that as it may, they have li

Tuesday, May 26, 2020

Secret Facts About Chemistry Homework

Secret Facts About Chemistry Homework Whether you would like your homework to be exclusively written or you want some sort of assistance to understand some concepts, you should get in contact with an excellent provider. Contemplating the high number of hw help companies currently available, finding one that will supply you with homework solutions that will satisfy your requirements may present a challenge. The French revision course will pay attention to your individual and specific wants, so if there's a specific topic which you would like covered then we'll make sure that it is! There's almost each subject on which you may find assistance. You'll soon discover that choosing a particular one to help you finish your hw and assignment may be daunting endeavor. Utilizing the very best homework help service around you are not only going to ensure you have the best grades, it's also going to help save you enough time to do other things. With just some few clicks you'll be able to get assistance by means of your hw. Whenever you opt to ask us for skilled guidance, don't hesitate to get in touch with our support managers. The 30-Second Trick for Chemistry Homework An adequate Spanish tutor has to be knowledgeable about Spanish! Language arts homework is going to be dy. Students who study with a specialist chemistry tutor can be certain of getting help each time they need it. On-line tutoring particularly, gives students plenty of flexibility to create their own schedules at convenient times. Choosing a tutor is a good idea for college students who want college chemistry help on a standard basis. The tutor goes through the homework and place his remarks which likewise consist of advice which may help the student further improve in his homework. Due to how our tutors don't get paid until you're completely pleased with the service which they've provided you with, you can be sure every tutor will work their absolute hardest to assist you with all things chemistry. Numerous tutors are also on hand to provide extra assistance at any moment. You simple need to register yourself first. All that matters is, that you're doing your finest. Students lead busy lives and frequently forget about a coming deadline. Explore the area of chemistry at eTutorWorld today you will have the ability to distinguish the difference just following a few sessions! Concentrate on the new information you will learn and how learning chemistry will help you. It's vital to be in a position to rec ognize the exact structure regardless of what its orientation. Surely, if you're trying to find the advanced aid with chemistry homework tasks you might have some distinctive requirements about the format or the content of your chemistry papers. Whenever you have chemistry homework you don't understand whatsoever, an exam coming up, tons of work, and you haven't any idea what you would like to do with your life. If you own a question please ask. All you need to do to get our qualified chemistry homework help is to fill a normal form on the site. There are a number of ways to discover answers and to ask chemistry questions and have them answered. New Ideas Into Chemistry Homework Never Before Revealed To find out more about Online Assignment Help, have a look at the business's contact details at assignmenthelps. Chemistry Homework Help Websites With so several options for internet payouts using our reputable and secure on-line partners, you can be sure that playing here at Prism Casino you will always get the greatest levels of security and satisfaction in regards to your money. Choosing our service, you are going to see that studying can be simple if you gain from the help of capable experts. Students may also chat b y utilizing the immediate message box which resides right along the digital whiteboard. History will continue to be a component of your education irrespective of what happens. Since it is viewed as a national treasure, it needs to be maintained. Men and women who love winning can take pleasure in the test-based methods we employ in school, even in case they don't take pleasure in the subject, on account of the competition inherent in the social atmosphere. Becoming able to cover your education out of your own pocket is something which will force you to truly feel great. The actual folks highly praise our essay help site. The only issue is that most folks nowadays are trying to think that studying history isn't important.

Friday, May 15, 2020

Definition of Embodiment in Patents

Embodiment by definition is a manner in which an invention can be made, used, practiced or expressed. Embodiment in Patent Applications The phrase embodiment will be in your patent application, as part of the legalese used. In a patent application, the specification will include descriptions of the preferred embodiments. If you read a patent you will often see a section headlined DESCRIPTION OF THE PREFERRED EMBODIMENT. You will often refer to some aspect of your invention as an embodiment in descriptions. Looking at examples of how the word is used should make what it means and how to use the word clearer. Examples The following examples are more fully described in the first link box below. DESCRIPTION OF THE PREFERRED EMBODIMENTFIG. 1 is a partial sectional view of a Halloween mask with a flash device in accordance with a preferred embodiment of the present invention.FIG. 1 is a front pictorial perspective view of a wireless telephone constructed in accordance with an embodiment the present invention;

Wednesday, May 6, 2020

To Autumn - The Final Season In the Life of a Poet Essay...

To Autumn - The Final Season In the Life of a Poet The years between 1818 and 1821 mark the final stage in John Keats life. During this time period, Keats created some of his best poetry. These works would forever elevate Keats as a brilliant and talented poet whose mark would be left on the literary world forever. The last years of Keats life were met with many challenges as well as inspirations. It was a combination of these which not only influenced, but inspired Keats to write such poems as, The Eve of St. Agnes, Lamia, The Fall of Hyperion, and To Autumn. To Autumn exemplifies maturity, resolution, perfection, and unification of a poem, a season, a day, and a poet. John Keats was born on†¦show more content†¦A year later Keats gave up medicine. In the fall of this same year, Keats younger brother died of tuberculosis. This indeed exposed the young poet to the dreaded disease. Also, at this time, he met the love of his life, Fanny Brawne. By 1819, Keats was already showing signs of the dreaded disease, tuberculosis. He suffered a hemorrhage of his lungs but recovered. It was during this time period, near the end of his life, that Keats created some of his best poetry which put him among the great English poets. He wrote, Ode to Psyche, Ode to Melancholy, Ode on a Grecian Urn, Ode on Indolence, The Eve of St. Agnes, Lamia, and what is considered by many to be his most perfect poem, To Autumn (Nylander). By 1820, Keats moved in with his friend, Leigh Hunt, after suffering a hemorrhage. On the advice of his doctor he set sail for Italy, a trip often taken as a last resort when one was stricken with tuberculosis. He died peacefu lly in 1821 in Rome at the age of only twenty-four. To Autumn is often referred to as an Ode. It was written on a Sunday afternoon in 1819. It was the last poem that Keats ever wrote. It is his most perfection. At a time in Keats life when he knew he was not long for the physical world, it is ironic that he produced a poem of such perfection. To fully comprehend the beauty of this irony, one must be aware of the summation of his poetic maturity epitomized in To Autumn, and the reluctant acceptance ofShow MoreRelatedOde to Autumn by John Keats Essay713 Words   |  3 PagesOde to Autumn by John Keats This poem that I am going to be focusing on is titled Ode to Autumn, written by John Keats. This poem shows an aspect of the natural world and I am going to prove in detail how the techniques used by the poet made me think more deeply about the subject. The title of this poem is Ode to Autumn. This is basically what the poem is about. The poem focuses on autumn, one of the four seasons. I am going to be focusing on two techniques usedRead MoreJohn Keats Poetry Analysis864 Words   |  4 Pagesbefore dying of tuberculosis and spent several of those years training to become a surgeon before abandoning his apothecary studies to become a poet. The subject matter of Keats’ poetry ranges from politics, to Greek-style epics, to love letter odes to nature (John). Keats became more closely aligned with romanticism as he befriended other romantic era poets and was described as being part of a, â€Å"new school that would revive Nature and put a spirit of youth in everything (John),†Ã¢â‚¬  by ExaminerRead MoreEssay on To Autumn1390 Words   |  6 PagesEnglish Romantic poet, is considered one of the most beloved of all English poets. His work is known for sensuous descriptions of the beauty of nature and deep philosophic questions that it often brought up. This can be observed in his six odes written in 1819. The complexity and profundity behind the poems ar e the reason that they are considered to be among Keats greatest works, although the last ode composed in the sequence, â€Å"To Autumn† seems to stand out from the others. â€Å"To Autumn† is particularlyRead MoreThe Portrayal of Nature in To a Skylark and To Autumn Essay1363 Words   |  6 PagesThe Portrayal of Nature in To a Skylark and To Autumn ‘To a Skylark’ and ‘To Autumn’ are two poems written by different Romantic poets. Although both are typical of the Romantic period, they differ in many ways. They both have different styles. Both poets elaborate on two different aspects of nature. ‘To a Skylark’, is written by Percy Bysshe Shelley. It compares the Skylark to many different things and it describes how the Skylark manages to exceed all of these thingsRead More Ode to a Nightingale, Ode on a Grecian Urn, and Ode to Autumn1470 Words   |  6 PagesOde to a Nightingale, Ode on a Grecian Urn, and Ode to Autumn The casual reader of John Keats poetry would most certainly be impressed by the exquisite and abundant detail of its verse, the perpetual freshness of its phrase and the extraordinarily rich sensory images scattered throughout its lines. But, without a deeper, more intense reading of his poems as mere parts of a larger whole, the reader may miss specific themes and ideals which are not as readily apparent as are the obviousRead MoreThe Literary Techniques Used to Evoke the World of Senses in Keats Odes 1561 Words   |  7 PagesImagery is a primary literary technique a poet uses to capture the readers or listeners senses. We gain comprehension of the world through the use of our sense. Therefore, how the reader perceives a poem is always the most important aspect every poet considers whilst writhing. The images of a poem have the ability to appeal of each of our senses, taste, smell, touch, hearing and sight can all be heightened by certain aspects of poetry. The imagery of a poem has the ability to transport us into aRead MoreThe Cyclical Of Nature : Ozymandias1436 Words   |  6 PagesThe Cyclical Permanence of Nature â€Å"Ozymandias†, â€Å"To Autumn†, and â€Å"I Wandered Lonely as a Cloud† all are widely-read poems written by the Romantic poets Shelley, Keats, and Wordsworth, respectively. In all of these poems, the passage of time inexorably leads to the death of man-made creations. Also, natural emotions and living things experience the cycle of life and death, but escape the permanent death experienced by unnatural things. In short, man-made things are impermanent, while natural thingsRead MoreOde to a Nightingale and To Autumn by John Keats.1611 Words   |  7 PagesRomanticism is a movement in literature that came as a result of a revolt against the previous period Classicism. John Keats was an English poet who became one of the most important Romantic poets. William Wordsworth, another significant figure during Romanticism, described it as liberalism in literature, meaning the artist was free from restraints and rules, and was encouraged to write about his/her own experiences, rather than being a passive narrator praising an event or person. RomanticismRead MoreEssay on Nature in Context vs. Nature out of Context941 Words   |  4 Pagesto captivate the reader with their intimate portrayals of nature that bring us right into their imaginations as shown in John Keats poem, To Autumn. Keats once wrote that other authors describe what they see, while Keats describes what he imagines. The poem, To Autumn, is certainly evidence of that because from the beginning it builds up the Autumn landscape and touches upon nature in a more concrete way than Wordsworth ever touched upon. Its full of excellent picture language like, AndRead MoreSonnet 73 And A Valediction : Forbidding Mourning1647 Words   |  7 Pagescan be argued, that these ideas are portrayed in different ways. Sonnet 73 exhibits the notion of death through the natural act of ageing. As well as, highlighting death through ageing, Shakespeare highlights death through pastoral elements such as seasons of the year. However, A Valediction: Forbidding Mourning puts forth the idea regarding love through figurative language, metaphors and other imagery techniques of the inevitability of death. Through these literary devices, we are able to see Donne’s

Tuesday, May 5, 2020

Consumer Behaviour Factors

Question: Describe about the Consumer Behaviour with his Factors? Answer: Executive Summary This report will be dealing with the consumer behavior and the factors that influence the buying behavior of the customers. The VALS segmentation will be discussed vividly determining the importance of it in the purchasing behavior of the customers. In addition to this, the function of the marketers in turning the need of the customers as their goals is also discussed along with the attitude of the customers in buying a new product is also discussed vividly. 1. On the basis of the personal consumer behavior, the segment that matches the individual best is Values and Lifestyles method of segmentation. According to Noel (2009) VALS is psychographic market segmentation and is so designed that it is diverged for different customers. As per example we can take the example of income where the customers having high levels of income have a habit of shopping around the A class section and dining out in the excellent class restaurants. In addition to this, these customers are also inclined towards wearing out branded and exclusive designer clothes and buying exclusive imported cars. In contrast to this, the customers with middle level income are inclined towards the mediocre lifestyle and counterfeit products. Hassan Craft (2012) commented on the fact that the VALS framework is a 2-D figure that consist of X and Y axes where X axis represents the primary motivation and the Y-axis determines the income, confidence and education. So, these 2 factor s determine the value and lifestyle of the consumer that is discussed vividly in the context. According to Clarke (2001) for determining the values and lifestyle of the people, resources are essential since it includes the income, intelligence, emotional support and education of the customers. The primary motivation also influences the individuals in acquiring values and lifestyle for achieving something and in order to become more social. The high class people with high resource and income who have their individual taste and are motivated to achieve the best quality things in life. The thinkers are the decision making consumers that stay well informed about the surroundings and readily accept any changes in the society due to their higher knowledge level. The achievers on the other hand are also motivated due to their achievements in their job and family. These people can adopt any brand very fast since they also have become a part of high income level people. In addition to this, Ammi (2007) had a view that VALS help to identify the customers that need to be targeted and ea sily finds out niche markets. It also helps to locate the target groups and gain knowledge regarding the target group to see how it works. Moreover it also helps in positioning the products more precisely in the market and also aims in making the campaigns successful and accurate. For these above mentioned reasons VALS is a successful method of market segmentation that helps in reflecting the personality of the customers and largely affects the lifestyle of the people. 2. It is essential to remember that the purchasing decision of the consumers solely begins from the need and want of the customer for a product or service. According to Baumeister (2002) this need of the customers are later transformed into the goals that helps the marketers to understand the customers more deeply and also it helps them to develop the marketing mix. The marketing mix on the other hand is an essential business tool that is associated with price, promotion, place and product. All of these factors affect the marketing strategy and any change in any of the aspects changes the market scenario. Maricic, Veljkovic Djordjevic (2012) opined that this also helps in understanding the gaps between the customer needs and the offerings of the organization and based on it, the marketing mix are formed to target the customers for essentially converting the products as their needs. It is the part of the organization or the marketers to identify the needs of the customers and make it their goals. This influences the purchasing behavior or buying behavior of the customers to a large extent. Noel (2009) had a view that Promotion of the products and services are done to the targeted customers. This helps in luring the customers to a great extent for selling the product or service to the customers. The promotion is done in such a way that it makes the customers feel that the product or service is in great need to the customers. This need is essential for making the customers take decisions regarding their purchases. In addition to this, Hassan Craft (2012) commented that the product also plays an important role in targeting the customers and influencing them to buy according to their choices. The marketers present the product and their respective brands in such a way that it not only attracts the customers but also makes them feel that the product is an essential part of their life. This intensifies the need of the customers for having that product and this result in influence g the customer buying decision to a good extent. On the other hand, Clarke (2001) had a view that Price is another important factor that determines and affects the buying behavior of the customers to a considerable extent. The marketer should remember that the customers always want the products to be of superior quality and better than the value they have paid for it. This is because; the customers are generally focused towards getting good quality of products at reasonable or low prices. So, the companies need to provide discounts, offers regarding the products in order to attract the customers. Moreover, Maricic, Veljkovic Djordjevic (2012) had a view that a good and lucrative pricing can be useful in attracting the customers hugely and also helps in influencing the buying behavior of the customers. Apart from this, the place also influences the customers purchasing decision to a great extent. This is because; it determines the location or the place where the products are predictable to be sold. The easy availability of the stor es and products make the products in need of the customers and this influences the purchasing behavior of the customers. 3. Recently, the individual has purchased a luxury wrist watch Miss Pasha from the women section of Cartier Watches. The watch is totally made of stainless steel having silvered opaque dial along with Arabic numerals. Moreover, the watch is waterproof and resists water up to 99 feet and easily withstands rain and is of light weight. Regarding the tri-component attitude model, the cognitive, affective and conative components that affects the buying behavior of the individual is discussed. According to Baumeister (2002) the Cognitive component helps in making decisions through a strong thinking process. This thinking procedure takes place on the basis of perceptions and knowledge that the customer already has in the mind. The customer has knowledge regarding the Cartier watches regarding its excellent quality and outstanding finishing, polish and glamour. The individual has a good collection of watches so on the basis of the previous experiences she had, she has opted for the Cartier w atch. Moreover, Ammi (2007) had opined that the Affective component of this tri-component attitude model arises due to emotional feeling of the consumers towards a certain brand or product. The customer has a soft corner for the luxury watch and is keen to have a collection of luxury watches. This emotional attachment towards the product or brand affects the buyer purchasing decision. In addition to this, Clarke (2001) also had an opinion that the Conative component of this attitude model also helps in influencing the attitude of the buyers purchasing behavior. This component is somewhat concerned with the tendency of the individual regarding a specific object. The individual here has evaluated the brand positively and therefore are inclined towards the brand and so purchase has been done from the given brand. After buying this lavished luxury watch from Cartier based on the attitude of the individual towards it, the attitude is not at all changed. This is because the individual on the basis of the tri-component model of attitude has done extensive research for making the purchase. Reference List: Ammi, C. (2007).Global consumer behavior. London: ISTE. Noel, H. (2009).Consumer behaviour. Lausanne, Switzerland: AVA Academia. Baumeister, R. (2002). Yielding to Temptation: Self Control Failure, Impulsive Purchasing, and Consumer Behavior.Journal Of Consumer Research,28(4), 670-676. Clarke, G. (2001). Confirming satisfaction as an attitude within the service-buying process.Journal Of Consumer Behaviour,1(2), 111-123 Hassan, S., Craft, S. (2012). Examining world market segmentation and brand positioning strategies.Journal Of Consumer Marketing,29(5), 344-356. Maricic, B., Veljkovic, S., Djordjevic, A. (2012). Customer satisfaction measurement.Marketing,43(4), 235-244.